Launch Pad, Ink.

We create everything you need to launch your business so that you can do the work that only you can do.

“Midlife is when the universe gently places her hands upon your shoulders, pulls you close, and whispers in your ear:

I’m not screwing around. …  It’s time to show up and be seen.”

Brene Brown

I created Launch Pad, Ink. to provide you with everything you need to get your business off the ground so that you can focus on the work that only you can do.

Ink. is a play on the word Inc. and is intended to represent businesses that make a mark on the world.  Businesses that are an important part of their owner's legacy.

I have worked with a number of business owners to help them to start or grow their business and every single one of them talks about how hard the first few years were because they didn't have a clue what they were doing. A local artist I talked to said that for the first couple of years it felt like she was flinging spaghetti at a wall to see what would stick.

Having owned my own business since 2005, I know from personal experience that we tend to make it much more complicated than it needs to be and, too often, end up becoming consumed by our business.

My mission is to help you get up and running with everything you need in place so that you can focus on the work that only you can do from day one in your business (or as soon as possible).  I don't want you to struggle for the first few years when you really don't have to.

I want you to have the time and energy to build a business you love while also living a life that you love.

Because isn't that the whole point?

If you're ready to bring your business dream to life, I would be thrilled to help you!

Whether you would just like some help to get clear on your business idea or you are looking for more ongoing support, I would be thrilled to be in your corner!

Are you ready to start a business but you don't know where to begin?!

You don't have to launch alone!

"Sally Robertson’s strategic and intelligent approach, coupled with her kindness and understanding of creativity, helped me to focus and shine in a way I never thought possible. She goes beyond business and into the heart of why I do what I do and how I can make a difference. Working with Sally has helped me to trust the value of my unique perspective on life and build a business that is both creatively fulfilling and sustainable."

Melanie, Photographer, Toronto

“Midlife is when the universe gently places her hands upon your shoulders, pulls you close, and whispers in your ear:

I’m not screwing around. …  It’s time to show up and be seen.”

Brene Brown

Everything you need to get your business off the ground

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YOUR BUSINESS BLUEPRINT

Your Business Blueprint provides a step-by-step guide with everything you need to get your business off the ground.

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YOUR WEBSITE + TOOLS

We create your website and put all your business + marketing tools in place so that you can focus on the work that only you can do.

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YOUR MARKETING PLAN

Your Marketing Plan will help you to share your business story with as many people who genuinely want to hear it as possible.

Launch Pad, Ink. includes:

Investment: $4,750

What experience do I have as a business owner and how does that experience impact my business coaching?

I started my first business in 2005 when I was 37 years old and pregnant with my third child (I do not recommend that by the way!)

I started my second business in 2016 when I was 48 and I launched my midlife coaching business - my third business - at the age of 51.

(I also successfully relaunched my first business at the age of 51 too!)



I started this business with one class in a church hall on a Saturday morning.  It grew into a thriving business with two studios, 10 teachers and 100+ students each week.

2.  Age 48

My 2nd business took everything I had learned in the previous 11 years to help other creative business owners to start their businesses with less unnecessary effort. 

3.  Age 51

This third business feels like my legacy business - where I will get to do work that will leave my mark on the world.  I am SO excited for this chapter of my body of work.

MY BUSINESSES

1.  Age 37

In 2005, after being an attorney for a decade, I started a business called The Creative Groove Studio offering music, art and dance classes for toddlers and a preschool prep program for 2-3 year olds. It grew from one class a week in a church hall to a business with 100+ students each week, a staff of 10, two studio locations and a revenue of $200,000+ per year.  

I learned a lot from building that business - I learned what worked incredibly well (I was very clear on my story and my customers' stories which meant that my business story resonated) and I learned how much I got in my own way (no business strategy or planning whatsoever - always working in react mode). 

I worked incredibly hard because I wasn't clear on the things that only I could do. For years, I did everything in the business - from the $10/hour jobs to the $300+/hour jobs. It felt like I never switched off. When I started to hire staff, I overpaid everyone because I valued their time way more than I valued my own.  

Martha Beck

"The way we do anything is the way we do everything."

I knew that there had to be a way of building a business that would allow me to be more ME - utilizing my strengths (my natural skills, talents and passions) while recognizing and addressing my weaknesses (it's absolutely OK to not overpay your staff!).

During the decade when I was building Creative Groove Studio, I pursued my interest in coaching.  I became a Master Life Coach trained by Martha Beck, a branding strategist trained by Reach and, most recently, a Quiet Power Strategy certified business strategist trained by Tara McMullin (formerly Tara Gentile), author of Quiet Power Strategy and creator of The What Works Network. 

It was this final training - the Quiet Power Strategy training - that was the missing piece of the puzzle for me.  It showed me how to get clear on my Quiet Power - story telling - and to create a strategy that weaves that Quiet Power through every aspect of my business.

Whether it was as a child who wrote plays and performed them with my friends or as an attorney telling a story from the facts that supported my clients or as the owner of a studio offering children's classes or as a stand-up comic or as a life coach supporting a client to write their next chapter or as a business coach showing my client how to write their most compelling business story, the theme that connects all of the roles I've played is a passion for stories.

It's how I view the world and it's how I make sense of it.

It's also how I make sense of business and it is the perspective I use to teach business strategy.

I'm so excited about this chapter of my body of work as it brings together so many of the adventures and passions I have been pursuing for the past decade or so.

As a Master Life Coach and a Quiet Power Strategy® business coach, when you hire me you get two coaches for the price of one. Because the more I do this work, the more I learn that the business stuff and the life stuff are completely intertwined. You can't work on one without working on the other. 

I can help you to create a successful business by being more you.

While also helping you to get out of your own way.

So that you can reach your full potential and so can your business.

"It's not about ideas, it's about making ideas happen."



Scott Belsky

"While we have the gift of life, it seems to me that only tragedy is to allow part of us to die—whether it is our spirit, our creativity, or our glorious uniqueness.”

Gilda Radner

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Sal Robertson 2021